Article Directories are sites that offer article content (usually for free) to publishers of ezines, websites and memberships sites. Authors of the articles post their work on article directories to increase their exposure and hopefully to attract new clients to their own sites.
Each article is posted with an "author box" or "signature" at the end. It tells the reader about the author, how to reach them, and usually includes a link to the author's site or blog. This author box usually includes a free offer or special incentive to encourage the reader to click through and to join the author's mailing list.
This author box must be included anywhere the article is published. So if an website publisher wants to place your article on her site, she must post the article in its entirety along with your author box. This helps you get more exposure and helps your potential "future clients" learn more about you.
Posting articles onto article directories is a key article marketing strategy. Two popular Article Directory sites are EzineArticles and IdeaMarketers, yet there are many specialized article directories that may target your niche.


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